End User Licence Agreement

This is a licence agreement between you and Alexis Birkill Photography that explains how you can use photographs that you licence from Alexis Birkill Photography. By licensing photographs from Alexis Birkill Photography, you accept the terms of this agreement.

Photographs that you have not licensed may not be used commercially without express written permission from Alexis Birkill Photography. Commercial use includes use on social media pages, blogs, and websites, with the exception of personal social media pages that are not linked with a business or commercial entity, and do not receive any income, either directly or via advertising.

How may licensed content be used
Licensed content may be used an unlimited number of times worldwide in perpetuity. Depending on your licensing agreement with Alexis Birkill Photography, you may be able to use the content online (digitally), in print, or both. Unless specified in your agreement, all licences are non-exclusive, meaning that Alexis Birkill Photography can licence the same content to other customers. Restricted uses, below, are not permitted.

Restricted uses
The following uses are prohibited under all circumstances:

  • No direct file distribution: you may not directly distribute the licensed file or allow others to download the licensed file directly (e.g. separately from the final end-use).
  • No misrepresentation: while attribution of the photograph is not required, you may not claim ownership of the photograph, or claim the photograph is owned by anyone other than Alexis Birkill Photography.
  • No illegal use: the photograph may not be used in an illegal, unlawful, defamatory or pornographic manner.

Restricted uses without additional licensing
Unless your licence agreement with Alexis Birkill Photography expressly permits it, the following uses are prohibited:

  • No use for commercial product distribution: you may not distribute the photograph as printed or digital material where the photograph is the only or primary feature. For example, t-shirts, posters, prints, postcards, calendars, wallpapers, screensavers, etc. that solely feature the photograph are not permitted. Advertising campaigns that use the photograph, for example, a poster intended to inform people about an event or about your business, are permitted.
  • No independent metadata usage: while you are welcome to use the metadata (title, description, etc.) associated with the licensed photograph, this metadata must only be used in conjunction with the photograph, and must not be used or distributed separately from the photograph.
  • No templates: you may not use the photograph as part of a template intended for resale or distribution (for example, a custom web template, business card template, etc.)
  • No use in political campaigns: you may not use the photograph as part of an political campaign, regardless of whether you are the candidate or not.

Who may use the licensed photography
The licence granted may not be sub-licensed or transferred, with the following exceptions:

  • Employer/client usage: if you are purchasing the licence on behalf of your employer, or for a client, they may use the content. The employer or client will be bound to the same terms as the original licence and may not use the content for any other purpose.
  • Subcontractor usage: a subcontractor, for example a printing company, may use the content for the purposes of distribution or producing your content that uses this photograph. The subcontractor will be bound to the same terms as the original licence and may not use the content for any other purpose.

IP rights
All licensed content is owned by, and remains the intellectual property of, Alexis Birkill Photography.

Attribution
Attribution is not required. If attribution is given, the name used should be Alexis Birkill Photography.